Co-founder of Geo Strategies, Daniela Florea was responsible for the green-field development of the largest independent business geographics house in Europe in the early ‘90s.  Under Daniela's leadership, the company created a unique spatial infrastructure for Central and Eastern Europe, which has become the industry standard resource for a wide array of business applications in the areas of geo-marketing, with increasingly more complex location, consumer and business information, also for environmental planning, defence and navigation. She has worked extensively with multi-nationals, local companies and government in both Romania and elsewhere to develop this emerging market prior to, and post EU Accession.  

Daniela Florea has led the company through waves of innovation and the development of strategic partnerships with market leaders having interests in the 'New Europe'.  Since 2005, she has developed and promoted the Experian Business Strategies line of business, capitalising on Geo Strategies’ unique positioning and product offer for value-added applications in the area of market and network planning,  retail development, property, financial services, telecommunications, automotive, etc. 

Daniela Florea is a frequent speaker at GIS, marketing and industry conferences throughout Europe and is the author of numerous papers on geo-demographics, spatial data and GIS, business intelligence and decision making, and also entrepreneurship and cultural management.  She served as a Director of IMTA, the association dedicated to promoting and advancing the use of geo-spatial technologies world-wide.  She is a member of the Best Practice Group in Experian and on the Board of the Romanian ICSC Committee.

Daniela Florea has a degree in Geography and English from the University of Bucharest and an MPhil from the Judge Institute of Management, University of Cambridge.  Born in Sibiu, she lives with her family in Cambridge;  she is in Romania regularly managing the ever-challenging market requirements for the products and expertise required by Romania's economy. 

Geo Strategies was founded in 1993 and has become a leading supplier of business decision systems and services based on extensive geographic and demographic information in Central and Eastern Europe.  The core expertise is built around geo-spatial data products, analytical and modelling tools, consumer segmentation, bespoke data services, consultancy, training and project management. The company is also the exclusive developer and licensor of Experian products for Romania. 

Central to Geo Strategies' value-added expertise are Mosaic and Micromarketer Romania: these systems are based on established processes and technology which enable  street-level analysis and segmentation anywhere in Romania.  The company’s expertise is underpinned by unique information assets which were set-up, developed and maintained to assist customers address complex investment decisions. 

Geo Strategies’ customers are mainly from the banking sector, insurance, property investment, retail, automotive, telecommunications,  and the government.